CardUp

As the Marketing Manager at CardUp, I'm responsible for strategising and implementing marketing campaigns within the Acquisition & Activation funnel, utilising a variety of channels such as the website, email, social media, paid advertising, and third-party platforms. I also manage end-to-end campaign planning, from projections to asset creation and execution, closely monitor their progress, and provide comprehensive reports on their outcomes.

 

Collaboration is a key aspect of my role as I work closely with cross-functional teams, including sales, product, and compliance, to ensure the accuracy of our marketing communications. Furthermore, the marketing team plays a pivotal role in driving the company's Gross Transactional Value (GTV) growth through the execution of diverse campaigns and initiatives.