SCRFC Girls

I manage content creation and community growth for SCRFC Girls across TikTok and Instagram. This includes designing and writing posts, Reels and recruitment campaigns, and editing video content. 

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My content is written specifically for a teenage audience, keeping the tone casual, authentic and peer-to-peer. Beyond creating content, I plan campaigns around key recruitment moments such as open days and the start of new seasons, and track performance to understand what resonates with the audience.

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Being a player in the club's women's team means I bring a genuine understanding of what rugby means to the people involved, and that feeds directly into how I tell the story of the girls' section.